As global tourism recovers and travel to Korea resumes, the Korea Tourism Organization (KTO) is launching its most innovative AI-powered campaign yet.
NEW YORK (PRWEB)
June 13, 2022
With the recovery of global tourism and the resumption of travel to Korea, the Korea Tourism Organization (KTO) is launching its most innovative AI-powered campaign to inspire travelers to visit South Korea for an exceptional experience. From today, travelers have a chance to win a sensational trip to South Korea to discover all that this place has to offer. KTO will award eight (8) grand prize winners with tickets to South Korea’s Incheon International Airport (ICN) on an Asiana Airlines flight from one of the airports: JFK, LAX, SEA, and SFO. One ticket will be issued every two weeks during the 16 week campaign.
“Following the announcement that South Korea will reopen to international travelers on April 1st, we are encouraged by strong booking rates that are approaching pre-pandemic levels,” said Jaesok Park, chief executive of KTO in New York. “We know there is huge interest in visiting our destination, and using AI technology to raise awareness, as well as giving eight lucky people the chance to win a trip to experience the destination, will further increase the number of trips to South Korea.”
The campaign is launching today via digital channels through banners, social media and previews, and aims to raise awareness and promote South Korea as a top travel destination in new markets, as well as draw attention to repeat travelers. The campaign’s creative highlights the unique attributes of a multi-faceted country and showcases the experiences that await visitors. Travelers exposed to the new brand’s advertising campaign will immediately be drawn to the vibrant colors and stunning imagery found everywhere. The creative highlights the many aspects that make Korea a unique place, ranging from its flavorful cuisine, K-pop culture, rich history, beauty and fashion, nature and wellness, and more.
Using artificial intelligence technology and advanced marketing tactics, the campaign is designed to hyper-target new and repeat travelers with content tailored to their interests. The campaign microsite will display content that is re-served based on the user’s location, and as users navigate the site, the content is retargeted and adjusted based on their interests and browsing patterns.
In addition to inspiring information and content, the microsite offers themed tours now available for booking, including: 6-Day K-Wave Tour, 8-Day South Korea Real Food Adventure Tour, and 13-Day Classic Tour across Korea. Thanks to machine learning and…