Tourism

Unity in Bytes 2022 instills digital culture and promotes regional tourism

BANTING (June 19): Organizing the ASEAN Digital Ambassador Transformation Program 2022: Unity in Bytes (UIB) is believed to be able to promote digital literacy, especially among young people, said Datuk Seri, Deputy Minister of Tourism, Arts and Culture, Dr. Santara. Kumar.

He said that the cultural exchange program, carried out in collaboration with Universiti Teknologi Mara (UiTM), will also pave the way for the self-development of youth and cultural figures in the face of the Covid-19 situation, which requires creativity and innovation in promoting regional tourism.

“I am very pleased to note that this program aims to educate our youth and artists to be adaptable, resilient and tech-savvy. These elements are highly relevant in the current scenario, where creativity and innovation are critical to addressing the socio-economic challenges we face.

“Unity in Bytes 2022 is an opportunity to exchange ideas and experiences in a cultural space. It includes various cultural activities with the integration of digital cultural diplomacy,” he said in his speech at the opening of the program at the Mah Meri Cultural Village on Saturday (June 18).

UiTM Vice Chancellor Prof. Datuk Dr. Rosia Mohd Janor was also present.

Santara said a series of workshops and cultural events featuring 20 digital culture ambassadors from ASEAN countries participating in a six-day program starting June 17 will be held using a grant from the ASEAN Committee on Culture and Information (ASEAN-COCI).

“Participants will also participate in workshops and workshops on the regional cultural economy, as well as face-to-face training in digital content creation to promote and facilitate regional socio-economic recovery.

“The role of a seasoned digital culture spokesperson in optimizing social media platforms such as YouTube, TikTok, Facebook, Instagram and Twitter is essential to show and tell our rich history, uncharted tourist destinations, and the unique art and heritage of our diverse community,” he said.

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