Travel

This Italian airline just got a cheeky new look

(CNN) — At its launch in October 2021, ITA Airways, Italy’s new national carrier, promised to bring a “100% Italian experience” to the skies.

And now, almost eight months later, the airline has unveiled its new look, including new uniforms and dishes prepared by famous Italian chefs.

The new look was unveiled alongside three of ITA’s new long-haul Airbus A350-900 aircraft – an aircraft the company says is their “new ambassador”.

Chef Enrico Bartolini has added pappa al pomodoro to the business class menu.

ITA Airways

Sticking to its all-Italian promise, the interiors of the A350 were designed by Walter De Silva, an automotive designer who worked for Fiat and Seat before becoming chief designer at Volkswagen. De Silva drew inspiration from the song “Il cielo in una stanza,” or “Heaven in the Room,” he said in a press release.

This means bringing blue into the interior of the aircraft, not the bright blue planned for the exterior of ITA aircraft, but a more subtle, midnight blue. In economy seats, this blue becomes the base of the seat with a sand-colored stripe in the middle. The colors change for comfort economy seats, which have slightly more legroom, and for business class seats. There is a hint of tricolor flag in headers too.

Stylish new design for economy class.

Stylish new design for economy class.

ITA Airways

For long-haul flights, lighting will also be adjusted based on the phase of flight (landing, take-off, flight, and meal times), as well as for sunrise, sunset, and night time.

ITA plans to gradually upgrade its fleet from its current Alitalia aircraft to its new Airbus fleet, predicting that by the end of 2025, 75% of the fleet will be environmentally friendly new generation aircraft.

New ITA Business Class.

New ITA Business Class.

ITA Airways

Meanwhile, the uniforms designed by Bruno Cuccinelli are making the leap towards casual wear, with women able to wear short-sleeved white T-shirts and sweaters over them. A more traditional uniform, closer to Alitalia’s navy blue uniform, is another option for the crew. Women can choose between a skirt and trousers, while the men’s uniform complements Alitalia’s navy blue suits with large gold buttons.

Fiona Sinclair Scott, global editor for CNN Style, sees the new uniform as an upgrade on the classic flight attendant look.

“There was a time when air travel was synonymous with absolute luxury, no matter where they sit. The uniforms and dress codes of the mostly female flight attendants were designed to exude glamor and femininity, perhaps at the expense of comfort for these employees. work long hours,” she says.

The new ITA uniform allows female crew members to choose between skirts and trousers.

The new ITA uniform allows female crew members to choose between skirts and trousers.

ITA Airways

“Today travel has become more commonplace and flight attendants are more gender balanced. The culture of travel has changed and we can no doubt see it reflected in uniforms.

“The dress code in the workplace has relaxed in almost every industry, so it’s not surprising to include the T-shirt in these new designs, for example. While new…

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