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“With digital, the mechanisms of fashion are completely different” – Liberation

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The man, who is finishing his second term at the head of the French Federation of Women’s Clothing, recalls the major upheavals that the industry has experienced over the past six years.

Professionals know him primarily as the President of NellyRodi, a consulting agency focused on the trends and fashion of tomorrow. On the sidelines of his historic career, Pierre-Francois Le Louet has just spent six years at the helm of the French Womenswear Federation – not to be confused with the Fédération de Haute Couture, the other professional organization in charge of Paris Fashion Weeks in support of the houses most likely to go on parade. The French Federation of Women’s Ready-to-Wear represents the 600 brands it supports, from giant Bash to Instagram-first newcomers like Loom, Patine or Salut Beauté.

As he prepares to leave this key post on June 23, Pierre-Francois Le Louet, 47, looks back at the evolution of the sector, its digitization, the new profile of entrepreneurs, the involvement of young brands in corporate social responsibility, Made in France and an accident caused by Covid.

We know better the Haute Couture Federation, which brings together designers and luxury brands during Paris fashion weeks. Who do you represent?

We represent different brands, new, independent, whose turnover is several tens of thousands of euros, as well as those that accumulate several hundred million. They don’t have to be on display because they’re sold on Instagram and at trade fairs.

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