Tourism

Visit Orlando Launches Orlando Tourism Development Campaign

At Fun Spot America, people raced to the park well before Monday afternoon. Some were seen lighting the fuse on the new firecracker ride. Including Scarlett and Georgia Strange, who came to their parents from Ocala for a “vacation”. “It’s Memorial Day and they just got out of school so we thought we’d take them to have some fun and get out of town. Are you going on holiday again this summer? Yes, and we will definitely return to Orlando and, hopefully, in other places, – said Joanna Strange. In the last couple of years, local tourism has turned into a rollercoaster ride. Growth before the pandemic, then a sharp drop and rise last year. So far, the signs point to a potential summer record. In March, for example, Orange County’s tourism development tax collection hit $38 million, the best ever, thanks in part to average hotel room rates close to $175 a night. The Orange County Convention Center, which lost $2 billion in business in 2020, has mostly rebounded with meetings, trade shows and other events. Many of these business travelers are expected to bring their families this summer, boosting revenue from local theme parks and attractions. “That’s a big plus! We are seeing the growth of the entire market. This is also evidenced by the March earnings results,” said John Chidester of Fun Spot America. To ensure that central Florida gets the most of the returning international tourism business, Visit Orlando is running an $18 million campaign, airing ads on TV and digital channels in the UK, Canada and in Spanish in Mexico and in Portuguese in Brazil until June. That’s in addition to local beaches and attractions featured in the Visit Florida ad campaign to add some activity to Sunshine tourism this summer.

At Fun Spot America, people raced to the park well before Monday afternoon.

Some were seen lighting the fuse on the new firecracker ride. Including Scarlett and Georgia Strange, who came to their parents from Ocala for a “vacation”.

“It’s Memorial Day and they just got out of school so we thought we’d take them to have some fun and get out of town. Are you going on holiday again this summer? Yes, and we will definitely return to Orlando and, hopefully, in other places, – said Joanna Strange.

In the last couple of years, local tourism has turned into a rollercoaster ride. Growth before the pandemic, then a sharp drop and rise last year. So far, the signs point to a potential summer record.

In March, for example, Orange County’s tourism development tax collection hit $38 million, the best ever, thanks in part to average hotel room rates close to $175 a night.

The Orange County Convention Center, which lost $2 billion in business in 2020, has mostly rebounded with meetings, trade shows and other events.

Many of these business travelers are expected to bring…

.

About the author

bouzara

Leave a Comment