The COVID-19 pandemic has changed consumer behavior in many ways, including how people interact with mobile devices.
As for multimodal transportation platform Omio, co-founder Naren Shaam says there has been a massive move to mobile due to the crisis, with more than 80% of its bookings currently made through the channel.
However, despite changing consumer preferences, much of the ground transportation market is still down, he says.
The data is not standardized and there is no back-end system connecting modes of transport such as buses and trains. On top of that, some operators are not advanced enough or are unwilling to digitize, says Shaam.
Speaking on PhocusWire Pulse: Green Light for Ground Transportation, Schaam explains why many operators are stuck in the past and how regulators, especially in Europe, are making digital transformation difficult.
He also discusses the opportunity Omio has to promote sustainable travel in Europe, as well as why the industry should join hands on sustainability, focusing on the product rather than the competition.
Watch the full interview with PhocusWire’s Jill Menze below.
PhocusWire Pulse: Multimodal Technology Moves Forward