Travel industry sees marketing potential in web3

Travel industry professionals plan to invest in web3 as a marketing tool, according to TravelTech Show (TTS) research, which shows that 74% see web3’s potential in marketing campaigns, with the rest undecided.

A further breakdown of the 74% reveals that 36% are particularly interested in AI and how it can be used to sell travel, 14% are interested in the metaverse for the same reason, and 2% are interested in NFTs.

Respondents were also asked what technology they would invest in if they had a magic wand, as well as time and resources, with AI coming out on top, followed by booking apps and automation.

The owner of Facebook Meta will discuss his social media apps as well as virtual reality in the context of travel during a session on TTS on June 29 and 30.

Ryan Taylor, Events Manager for Northstar Travel Group, says: “There has been a lot of talk about web3 and how it will change how brands reach consumers, especially given the potential of AI and machine learning to deliver hyper-personalized content and for the metaverse to embrace younger, more digitally savvy audience.”

Meanwhile, TTS has also announced the five finalists for the Trailblazers startup competition, which is open to companies no older than four years old with up to £2 million in funding.

The initial evaluation process reduced the number of participants from 16 to five companies, as follows:

Cruisewatch is a startup from Hannover, Germany that wants to shake up the sales process for travel agents with the help of AI. Their data-driven technology simplifies the consulting process, finds intelligent solutions, and digitizes the sales process.

Cluecation is a UK-based travel gamification company. The startup creates experiences that help travelers explore places in an immersive way by connecting travelers to the cultures, people and places they visit.

Octopus Travel Matrix – Helps tour operators grow without increasing headcount, overhead or stress. The company’s automation tools help operators improve efficiency and also help them sell services to customers.

Travel Ledger is an electronic billing and money transfer system that allows you to easily and securely make payments between buyers and travel service providers. The company wants to replace the current billing, approval and settlement process to make it fast and inexpensive for non-air transport services.

TripMatrix is ​​a cloud-based, all-in-one travel agency software for selling and managing travel products and services. Travel agencies, tour operators and management companies use TripMatrix to manage their daily business.

TTS runs concurrently with The Business Travel Show Europe from 29 to 30 June at ExCeL London.

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