Tourism

Tourism market recovers after Dragon Boat Festival


Citizens enjoy boating at the Summer Palace June 3 at the Beijing Dragon Boat Festival. (Photo by Jiang Dong/chinadaily.com.cn)

China’s domestic tourism market posted a robust recovery from the just-ended Dragon Boat Festival from June 3 to 5 after authorities adjusted COVID-19 containment measures for travel as the epidemic situation across the country stabilized.

More than 79.6 million trips across the country were made during the three-day holiday, down 10.7% from the same period last year, according to figures from the Ministry of Culture and Tourism released on Sunday. This figure is 86.8 percent of the total in 2019 before COVID-19 hit the country.

The ministry said tourism revenue also rebounded to 25.8 billion yuan ($3.87 billion) over the holiday break. This figure represents about 65.6% of the revenue generated in the same period in 2019.

Zhang Zhining, deputy director of Trip.com Group’s Strategic Research Center, said that with the COVID-19 outbreaks under control, the three-day vacation may have been a major turning point for the domestic travel industry, given the steady recovery in both travel and returns. .

Some domestic long-distance destinations such as Yunnan, Guizhou and Hainan provinces in southwest China in the south and Xinjiang Uygur Autonomous Region in the northwest have also seen an increase in their numbers thanks to fine-tuned travel regulations, under which 29 provinces and regions across the country summed up the results of group tours in the provinces.

Yang Guanghui, holiday product manager at online travel agency Qunar, said searches for tours to Sanya in Hainan, Chengdu in Sichuan and Chongqing have reached a new high on their holiday platform. Searches for Sanya, known for its scenic beauty and tropical climate, have tripled since the previous weekend.

Travel agencies said that rural families and campsites have shown good results in attracting travelers during the break. Trip.com reported that in the first two days of the holiday, homestay bookings on its platform were up 10 percent compared to the same period in 2019 and 57 percent higher than the first two days of the grave-sweeping holiday in April.

Visiting cultural attractions and participating in special events have been popular choices for travelers, such as watching dragon boat races and wrapping zongzi, or glutinous rice dumplings, the main delicacy of the festival, according to travel agencies.

Shortly before the start of the holiday, the ministry announced an easing of travel restrictions.

Travel agencies were required to suspend inter-provincial travel services when a departure or destination…

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