Tourism Commission pushes for more travel to rural Nevada

CARSON CITY, Nevada. (KOLO) – The Nevada Tourism Board has approved $760,000 in marketing grants to develop rural tourism communities.

Travel Nevada says it will distribute 67 grants to 37 organizations.

This awards cycle is funded by the EDA State Prize for Tourism and Outdoor Recreation.

The hope is that this money will lead to people not only traveling to places, but also staying there overnight, resulting in more tax revenue for the state.

“One of my top priorities as chair of the Nevada Tourism Commission is to promote what I like to call our state’s ‘hidden gems’, many of which exist in our rural communities,” said Lieutenant Governor Lisa Cano Burkhead. “It is very important to highlight, sell and promote our rural gems, so I was happy to support the grant recommendations.”

Among the funded projects:

  • $12,000 will go to the Great Basin National Park Foundation to help improve the park’s digital presence by hiring a photographer.
  • Pahrump receives $19,875 to open the Nevada and California markets to the city and outlying areas of the state. The grant includes advertising in targeted publications as well as digital ads at sporting events in Los Angeles and Las Vegas.
  • The $41,250 award was given to the Carson City Cultural and Tourism Authority for numerous marketing and promotional activities to support its first full scale marketing campaign to raise awareness of Carson City.
  • The Boulder City Chamber of Commerce has received $38,375 to implement a full blown marketing and advertising strategy that will inspire visitors to Boulder City and Southern Nevada.
  • City of West Wendover received $5,000 to promote the 2022 Salty & Stupid Cycling Events. These events are aimed at travelers and cyclists and over the past two years have grown into a two-day event with around 450 cyclists.
  • The Nevada Indian Territory received $10,000 to help promote cultural events and attractions.

For a complete list of grant recipients, click here.

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