Life Style

The Hilton Group launches its lifestyle brand slogan in New York City.

Entrance to the Motto by Hilton New York City Chelsea. (c) Joe Thomas – 2022 Hilton

Ultra-urban environments, lively common areas, a focus on design and innovative accommodation solutions: with the new brand Motto by Hilton, the American group of the same name offers its own way inexpensive lifestyle. Introduced in 2018, the brand made a grand debut in Washington DC in the summer of 2020 and then in the spring of 2021 in downtown Philadelphia. The brand conquers a new market, and last but not least, New Yorklocated in the very dynamic Chelsea Arts District.

This hotel is an example of what it means to be a lifestyle object.Matt Schuyler, director of the Hilton brand. It is located in the city center. one of the most sought after areas of the city, incorporates unique design elements and encourages guests to experience the culture of the area by offering an authentic, locally oriented experience. The ‘masters of the motto’, team members who know the city well, will also make sure travelers are introduced to the area, its art galleries, the Chelsea or High Line market and the adjacent Flatiron building. .

Dining room design at Motto Chelsea Hotel (c) Joe Thomas - 2022 Hilton
Dining room design at Motto Chelsea (c) Joe Thomas – 2022 Hilton

The hotel is located on Manhattan’s 24th Street, in a 42-story tower designed by Stonehill Taylor, the architecture and design firm best known for turning New York Airport’s TWA terminal into a hotel. Ace Hotels and the inventive and enduring NoMad Hotel.

In addition to its design and artistic side, its offer is characterized by 374 rooms with flexible beds and quality. For example, a classic large double bed or one stored in the wall, a bunk bed, four single beds in one bedroom. It all comes down to neat bathrooms, space-optimized built-in wardrobes, and high-tech room control from the Hilton Honors app.

Another highlight of the Motto concept is that Motto Chelsea offers 19 interconnecting suites, allowing guests to book up to three rooms at a time. An offer that primarily meets the expectations of groups of friends and families, but which may also be of interest to business travelers. Indeed, by booking two adjoining rooms, they can form a kind of continuation on one side there is a sleeping area, and on the other, pressing the bed against the wall, a living room in which you can work and have fun.

Flexible Room Concept (c) D Mitchell - 2022 Hilton.
Flexible Room Concept (c) D Mitchell – 2022 Hilton.

Because the concept of Motto, which in some respects positions itself as a new generation of upscale youth hostel, is intended…

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