Tourism

Supporting Technology-Based National Tourism Promotion: Ministry

This program appears to be in line with the initiative of the Ministry of Tourism and Creative Economy, which is forcing Indonesian citizens to travel domestically.

Jakarta (ANTARA) – The Ministry of Tourism and Creative Economy supports the promotion of technology-based national tourism as it is in line with the government’s vision to improve the country’s tourism situation.

Deputy Minister of Tourism and Creative Economy Angela Herliani Thanosoedibjo said that such programs will contribute to the restoration of the tourism sector, modern tourism and will contribute to a better growth of the national economy.

“This program is obviously in line with the initiative of the Ministry of Tourism and Creative Economy, which is forcing Indonesian citizens to go on holiday inland,” Thanosoedibjo said at a press conference organized here on Monday.

The digital promotion she mentioned is a program initiated by the national technology company Traveloka, which regularly promotes high quality vacations at the best prices.

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Indonesia’s tourism sector has shown some positive growth this year, although efforts to promote tourism and combat COVID-19 have gone hand in hand.

The higher COVID-19 vaccination rate has instilled a sense of security in the tourism industry, leading to the easing of restrictions and the lifting of restrictions on travel destinations, allowing foreigners to visit the country again. All this has led to the fact that Indonesia has achieved a higher growth rate of tourism.

According to the Central Bureau of Statistics, the arrival of foreign tourists in March 2022 increased by 206.25 percent compared to the previous year.

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Bali, which has been hit hard by the pandemic, saw a 1,000 percent increase in tourist arrivals in March 2022 as COVID-19 restrictions were eased this year.

It is expected that with better promotion, especially with the use of technology, the national tourism sector will be able to thrive again.

“I hope that (technology-based promotion) can make a positive contribution, revitalize not only tourism in Indonesia, but also enterprises owned by creative economy entities, MSMEs (micro, small and medium enterprises) operating in tourism destinations in Indonesia” , — added Thanosoedibdzho. .

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