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What You Need to Know About “Shrink Inflation” – Inflation’s “Sneaky Cousin”
Have you ever felt like your favorite cereal box had less? Or that even if you can’t pinpoint it with your finger, you don’t get that much liquid with every Gatorade you drink?
This feeling is not always in your head. Sometimes this is reality.
Reducing the size of Gatorade bottles and smaller boxes of cereal are just two examples of what has come to be known as “shrinkage,” the practice of companies shrinking the contents of a package at the same price.
“I’ve seen it called the sneaky relative of inflation,” said Matthew Philp, assistant professor of marketing at Toronto Metropolitan University.
He says companies can make containers smaller or differently shaped, or fit less product inside. “It’s just to hide the fact that their prices are going up.”
It can be difficult for consumers to notice because stores typically dispose of old products before replacing them. Shrinkage isn’t new, but experts say it’s more common in times of high inflation, like now, and affects nearly all kinds of packaged foods. Read more
Have you noticed examples of compression next to you? Email us with photos at email@example.com
How this man fought for $5,200 after a travel agency spent his airfare vouchers on other customers
Surinderpal Gill trusted the travel agency from which he bought tickets for a family trip to India two years ago.
But then he discovered that he had more than $5,200 and his confidence was shattered.
Last June, Air Canada sent three vouchers to All Link Travel from Toronto to compensate Gill for return flights that were canceled due to the shutdown of aviation due to the pandemic.
But instead of telling him, Gill says the travel agency repeatedly said there was no sign of valuable travel documents. He then used those vouchers to pay for other people’s travel.
“I feel betrayed,” he told Go Public. “How can someone use my money without my consent?”
Gill is one of thousands of Canadians who have been fighting for months for travel vouchers issued amid the pandemic. Many say that the very travel agencies they contacted exacerbate their problems getting vouchers or refunds from airlines.
All Link Travel said the vouchers were used in error – three times – but it wasn’t until Go Public intervened that it refunded Gilla.
The agency declined the interview request. Instead, a rep who didn’t give his name and called Go Public using…