With its Lifestyle TV lineup, Samsung is shaking up the standards by merging technology, design and art to make the TV the object of desire.
Such is the case with The Serif, a symbol of French elegance designed by the Bouroullec brothers, or The Frame, designed by Yves Béhart to bring art to its users. In standby mode, it turns into a frame to display a work of art with absolute realism.
Design, Samsung Lifestyle TVs will perfectly fit into any interior. To demonstrate this, the manufacturer decided to join forces with the most modern and iconoclastic French contemporary furniture manufacturer, the most open to the world of art and able to surround itself with the most prestigious designers: Cinna.
Samsung and Cinna are united by a sense of superiority and excellence, as well as a shared vision of a modern lifestyle where users feel good about design products specifically tailored to their needs.
The meeting between the two brands resulted in a production that can be opened in 5 Cinna showrooms located in Paris and Lille.. A contemporary-style Samsung Lifestyle TV viewing space signed by Cinna. A masterful integration with the times and a response to our cocoon needs exacerbated by the pandemic.
Cinna Courcelles (8th), Cinna Saint-Germain (7th), Cinna Maine (14th), Cinna Sébastopol (2nd) and in the Lille showroom.