Life Style

PEUGEOT partners with ORECA Digital Retail to develop its Lifestyle line.

PEUGEOT has chosen ORECA Digital Retail for online sales and distribution of its Lifestyle product range worldwide. Two new websites dedicated to B2C and B2B customers have already been rolled out in France, the UK, Spain and Italy and will be active in Germany very soon. Featuring state-of-the-art graphics and intuitive ergonomics, these new digital platforms showcase the latest in the PEUGEOT Lifestyle range: clothing, accessories, miniatures, as well as the LEGEND, PEUGEOT SPORT and Tableware collections. Many Lion fans can order online on the B2C website (address for France): https://boutique.peugeot.fr/

PEUGEOT has partnered with ORECA Digital Retail to accelerate the digitalization of sales of its Lifestyle products and their worldwide distribution. ORECA Digital Retail has been marketing and distributing lifestyle products of the PEUGEOT, Citroën and DS Automobiles brands for the Stellantis Group since 2022, and for more than 10 years for other major car manufacturers.

The new PEUGEOT Lifestyle websites are intended for the general public (B2C) as well as the manufacturer’s subsidiaries, dealers, authorized repair shops and importers (B2B). Their modern graphics reflect the codes of the brand’s new PEUGEOT identity. Navigation is simplified with clearly labeled headings and precise search filters. A selection of flagship products and new products from the Lifestyle range is highlighted on the homepage.

Thus, Lion fans will be able to choose for themselves or their loved ones all-season clothing (t-shirts, polo shirts, sweaters, sweatshirts, windbreakers, down jackets, etc.) with the new Brand emblem or from the collection of the collection PEUGEOT LEGENDS as well as PEUGEOT SPORT. They will choose stylish accessories, such as watches. Armand Since 1810 or for miniature PEUGEOT models such as the new 308. Not to mention the indispensable PEUGEOT salt and pepper grinders from the Tableware collection.

The new PEUGEOT Lifestyle websites are already live in France, UK, Spain, Italy, very soon in Germany, and by June in Portugal and the Netherlands. Over the next few months they will be released in 7 languages ​​worldwide. Items ordered online can be delivered within 24 hours.

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