NEW YORK — M&C Saatchi Sport & Entertainment North America has appointed Sabrina Lynch to a new position as senior vice president of brand strategy.
Former senior vice president of integrated marketing at Taylor and senior vice president of consumer marketing at Zeno Group, Lynch joins M&C Saatchi Sport & Entertainment to work with the agency’s sports, entertainment, technology and cultural clients.
Lynch told PRovoke Media, “I will be joining the C-suite team in a brand new role to grow the client portfolio with brand strategy suggestions and expand our insights, planning and analytics capabilities to drive commercial growth. There will be more news!
An outspoken champion of diversity, equality and inclusion, Lynch has worked with brands and organizations including Diageo, Intel, P&G, Lenovo, Samsung Global and New York City Hall on racial and social equality initiatives such as P&G’s Take on Race and Diageo for 20 dollars. million public fund. She is also an Executive Fellow at Harvard University where she teaches business storytelling.
Lynch was a member of the PRovoke Media Innovator 25 cohort in 2020, won two Cannes Lions, and was an AdWeek Adcolor “Rockstar” honoree in 2021.
M&C Saatchi Sport & Entertainment North America clients include Adidas, Reebok, Oakley, Sonos, Busch Light and Hendrick’s Gin.