A pioneer of the lifestyle wave and a prominent presence in the global hospitality industry, the W brand is accelerating its growth in Europe. After opening a hotel in Rome late last year, in two contemporary 19th-century palaces near the Spanish Steps, Marriott International announced the signing of two new projects in Italy. Projects to be planned by 2024 and aimed at transforming former banks located in the center of the country’s key cities, Naples and Milan. ” These vibrant cities have long been a favorite haunt of jetsetters from all over the world.said Gianleo Bosticco, Senior Director of Business Development for Marriott International in Italy.
Milan, the capital of fashion, is a natural place for the brand to open a store in the heart of the fashion district, a three-minute walk from Via Montenapoleone and close to Piazza del Duomo. The future of W Milan – Duomo is part of a 1920s building that is about to be renovated by two famous designers, studio Yabu Pushelberg and local architects Stefano Boeri Architetti. Rooftop bar, outdoor terraces, trendy restaurant, guaranteed relaxation with a spa complemented by an indoor pool and fitness center, 166 rooms and 36 suites, including the WOW Extreme Suite: W combines all its signature elements with the aim of making the hotel the new icon of the Milanese hotel suggestions.
Dolce Vita of W Hotels also passes through Naples.
In Naples, the brand will play on the contrast between the charm of the historic building, whose façade will be preserved, and the ultra-modern design developed by the famous Rockwell group. Located in Piazza del Municipio, in the heart of local life and a few steps from the port of Molo Beverello, from where you can sail to Capri and Pompeii, the former bank will house a limited number of rooms, 78, including 17 suites with private terraces for some of the them. Also on the program is a signature restaurant, W Lounge and a fitness center.
While the lifestyle brand is also announced in Florence, these new developments will appear increase the presence of W Hotels in Europe, the Middle East and Africa. Following a recent opening in Dubai – W Dubai – Mina Seyahi – the brand will soon open two resorts with W Residences in Portugal, the Algarve and W Costa Navarino in Greece. The brand is also expected in Prague, where the historic Grand Hotel Europa on Wenceslas Square will be transformed, and in Edinburgh, in the St James Quarter building complex, with…