Life Style

Hospitality: Accor doubles down on ‘lifestyle’

Posted on October 17, 2021, 12:09 PMUpdated October 17, 2021 2:19 pm.

The opening on Friday in Rome of the fourteenth maternity home was symbolic for a small city hotel chain created by Serge Trigano and his two sons, in part with the help of designer Philippe Starck. and for Accor.

Thirteen years after the opening of the first Mama restaurant in the east of Paris, seven years after this “lifestyle” brand joined the champion of the French hotel industry, at the intersection of hotels, restaurants and leisure, it’s time for a new deal. Not without a certain defining continuity.

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