Life Style

French commercial invention!

Officially, sales in a regulated manner appeared with the law of December 30, 1906. It provides for a municipal licensing scheme for sales of new goods in the form of sale, liquidation, unpacking. But the idea to sell his stocks at cut prices was born much earlier in the mind of the Parisian merchant.

Who came up with the idea of ​​sales?

The invention of sales is attributed to Simon Mannouri. He is the founder of the first “novelty store” in Paris, “Petit Saint-Thomas”, in 1810, the forefather of department stores. Its concept: free entry and well stocked shelves with goods sold at quoted prices. You can come here just for a walk and no more haggling.

Well-stocked beams imply inventory and therefore unsold items. For new arrivals, you need to make room. Simon Mannouri offers to sell them at discounted prices. He organizes stock-cutting events to sell the end of the series and what is not finding buyers. Sales were born. This invention dates back to 1829. Indeed, an advertising insert published in Le Figaro on August 26, 1829, reports that the owners of little St. Thomas “have just sold a considerable amount of goods.”

This word, which appeared in 1866 in the Delvaux dictionary, originally meant “remnants of fabric, coupon in the jargon of merchants”, and in 1872 in Littre: “goods sold at a discount.” In this sense, the word “balance” is masculine. It is used offensively in the feminine form in colloquial speech.

But this drawdown is not yet a truly seasonal scheduled operation. This idea belongs to Jules Jalouzot, the founder of Printemps department stores in 1865, who has it. By suggesting that worn or faded fabrics from the previous season be put up for sale because they were used, for example, to make a shop window, he formalizes the balance sheets. He makes this transparency a selling point that allows him to tell his customers that he only sells new fabrics.

Towards the end of sales?

Nowadays, sales have spread to all areas of trade, from household appliances to furniture, from dishes to electronics. But there is some dissatisfaction with constant promotions, in particular on the Internet, closed sales and transactions such as Black Friday, as well as due to the collections being updated too quickly.

On the contrary, the end of sales may be associated with the emergence of brands that produce just in time. For environmental and financial reasons, they only produce what they have already sold, without warehousing. In addition, second-hand shops and second-hand resale sites are proliferating. Their heavily discounted prices compete with sales that…

About the author


Leave a Comment