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Cosmetics brand Carita is taking over the Croisette at Le Martinez, the first step in a fashion update.

FOCUS LUXE – Every Tuesday, Forbes brings you news, loved, immodest, that excites the planet of luxury and lifestyle.

FOCUS OF THE DAY Sometimes you need to know how to slip away in order to get back better. Even if it means bearing the name “sleeping beauty”… Carita took advantage of these years of secrecy to make an elitist turn to reconnect with his origins. In its guest book, the hexagonal label founded in 1945 sisters Maria and Rosie Karita, among its faithful stars such as Grace Kelly, Catherine Deneuve or Yves Saint Laurent. Like a symbol, the brand seals its reunion with glamor and exclusivity at the Cannes Film Festival at the Hotel Martinez.

Martinez Oasis x Spa Carita ©Jérôme Kelagopian

Festival goers from all over the world flock to the new Carita-signed spa to take advantage of the house’s proven protocols and its newly unveiled creations. FROMAnoint Rejuvenic Gold, Morphologic Crystal and Hypertonic Lagoon are part of the scientific territory of extreme requirements to meet the basic needs in the fight against aging: regeneration, modeling, restoration. This first “brilliant coup” will be followed by a big event next September on the occasion of Paris Fashion Week, another global event during which Carita will present the revival of its flagship on the Rue Faubourg Saint-Honoré. A place that will bring under its umbrella beauticians, hairdressers, colorists, make-up artists, body therapists and an ophthalmological workshop.

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