Hoteliers across the region are optimistic about the future, and the Caribbean Hotel and Tourism Association (CHTA) notes that a tourism resurgence in the region is in full swing, with some destinations approaching or exceeding record numbers of visitors.
Tourism officials cite pent-up demand from travelers, the lifting or significant reduction of travel restrictions, the return of air travel, the attractive deals and packages offered by hotels, and the wide range of destinations and hotels and upgrades currently operating as key drivers. . for rebound.
CHTA President Nicola Madden-Greig thanked the region’s tourism, health and government leaders for their work over the past two years to ensure the recovery of the region’s largest industry, tourism, from the pandemic.
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She pointed to an announcement made last month by the World Travel and Tourism Council at its global summit in Manila, which saw the Caribbean and Latin America as leaders in the global tourism recovery.
“Today, the traveler has many options when planning a vacation in the Caribbean, thanks to the efforts of many. Over the past decade, we have witnessed a boom in new and modernized hotels and infrastructure improvements.
“During the pandemic, many hotels and attractions have taken the time to improve their product and service offerings, also recognizing the changing needs of discerning travelers. We continue to offer accommodation options that meet the most diverse interests of travelers.
“In addition to our world famous beaches and waters, travelers can experience our diverse cultural, culinary and historical treasures. And we have been hard at work implementing health safety protocols that are both effective and as unobtrusive as possible,” she added.
Madden-Greig noted that, on average, Caribbean hotels and resorts are approaching 80 percent of their pre-pandemic record this year, with some destinations setting all-time records.
Cruise ships are making a comeback, which is especially important for attractions, transport service providers such as independent taxis, and small and medium-sized merchants. In addition, investment in new and upgraded hotels and resorts has not slowed down.
CHTA CEO Vanessa Ledesma echoed these thoughts recently at the Caribbean Hotels and Resorts Investment Summit (CHRIS) and using ForwardKeys data, Ledesma highlighted the high interest in the region for summer and fall travel.
“This reflects the mindset of travellers, as regional accessibility, brand awareness and pandemic management are key elements driving demand,” she said.
ForwardKeys, CHTA’s data partner, recently reported that the Caribbean and Latin America lead summer forecasts in terms of tourist travel returns, noting that five destinations — Aruba, Jamaica, the Dominican Republic, Mexico and the Bahamas — are among the “most sustainable ” based…