Cabarrus County CVB Demonstrates Importance of Tourism with Coca-Cola 600 Legislative Adoption

CABARRUS COUNTY, NC (WBTV) – As part of its efforts to protect the hospitality and tourism industry, the Cabarrus County Convention and Visitors Bureau held a reception at Charlotte Motor Speedway ahead of the 63rd Coca-Cola 600 on Sunday. , May 29.

In an effort to showcase the significant economic impact of Cabarrus County’s tourism industry, the CCCVB invited state and local elected officials to join them in Concord for the Crown Jewel event.

Shortly before the fall of the green flag, the reception provided an opportunity for Cabarrus County hospitality and tourism industry leaders, including the CVB Board of Directors, to network with representatives and speak in person about the impact of the industry. This impact was on full display when America’s Home for Racing welcomed a sold out crowd from all 50 states and 12 foreign countries all the way to Australia.

“Visiting Charlotte Motor Speedway on Memorial Day weekend is an unforgettable experience and there is no better place to showcase the value tourism brings to our community and state,” said Cabarrus County CVB President and CEO Donna Carpenter. “We look forward to strengthening the understanding established at the reception and welcome the return of our elected officials to the track in 2023.”

Hosted by Senator Paul Newton and hosted at the Cabarrus County CVB Hospitality Area, the reception was a success thanks to the organization’s strong relationships with partners including Charlotte Motor Speedway, the North Carolina Travel Industry Association (NCTIA), and the North Carolina Tourism Coalition. .

“Visitor spending is vital to North Carolina’s economy,” said Senator Newton. “Showcasing our area’s outstanding visitor experience in action was an unforgettable way to highlight the significant contribution of the Cabarrus County tourism industry to the state.”

“Coca-Cola 600 is an event that brings visitors from all over the world to our community and our state,” said Greg Walter, executive vice president and general manager of Charlotte Motor Speedway. “Meeting enthusiastic fans from other states and countries reminds us of the magnitude of this event and its impact on our state’s economy.”

For more information about the Cabarrus County CVB, visit

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